Brand guidelines
The Esports Hub brand
Our name and logos identify Esports Hub, not your team, business, or project. You need our permission to use them in partnerships or other marketing materials.
ContactWordmark
The Esports Hub wordmark is set in Inter Display with a tightened tracking. It is our primary brand expression and should appear at a comfortable, legible size on every surface where we sign our name.
Light wordmark on dark backgrounds
Dark wordmark on light backgrounds
Dos and Don'ts: Wordmark
DON'T stretch or alter the wordmark in any way
DO pair the Mark with the wordmark in a lockup
DON'T crop or trim the wordmark
DON'T use the wordmark as a mask for imagery
DON'T use unapproved color variations
DON'T add effects, shadows, or textures
The Mark
The Mark is more than a visual symbol. The bolt is the spark of a career taking off: the moment a player gets signed, a team gets its name out, a deal lands. It stays sharp at any size. Use the Mark when space is too tight for the wordmark, or alongside the wordmark in product lockups.
Downloads
Our logos are not for your team's branding. Partnerships and other marketing materials require our permission. Contact brand@esportshub.io.
Dos and Don'ts: The Mark
DO use the white Mark on dark backgrounds
DO use the dark Mark on light backgrounds
DO give the Mark room to breathe
DON'T add color to the Mark
DON'T distort or warp the Mark
DON'T place the Mark on busy imagery
Brand partnerships
When pairing the Esports Hub wordmark with partner logos, keep balanced spacing and a clear hierarchy. Avoid placing logos too close together. Each logo should appear at a comparable visual weight, in its approved color format, and remain undistorted.
Get permission from Esports Hub and the other brand before publishing co-branded or marketing materials. Do not imply a partnership, sponsorship, or endorsement without approval.
Logo
Logo
Dos and Don'ts: Brand partnerships
Logo
DON'T add color to the partnership lockup
Logo
DON'T size the wordmarks differently
Logo
DO anchor the partnership lockup with the Mark
Logo
DON'T place the partnership lockup over busy images
Logo
DO use the established spacing rules
Logo
DO keep the wordmarks at the same height
Typography
Inter Display is used for the Esports Hub wordmark, while Geist Sans is used for body text. The fonts have their own open-source licences. Those licences do not grant permission to use or copy the Esports Hub brand.
Inter Display is reserved for the wordmark and major display headlines. Geist Sans carries the rest: navigation, body copy, marketing pages, and the chat interface. JetBrains Mono shows up in code blocks and technical readouts.
The combination balances technical precision with a friendly, contemporary tone that fits the esports audience.
Light
Light Italic
Regular
Regular Italic
Medium
Medium Italic
Semibold
Semibold Italic
Bold
Bold Italic
Color
Our palette is intentionally tight. Black sets the canvas, white carries the wordmark and body type, and Strike Red is the primary brand color, anchoring everything from marketing surfaces to product accents.
Stick to these values exactly. Gradients and tints of these colors are not part of the system.
Strike Red
#E41937
Our primary brand color. Used for CTAs, badges, alerts, and accents.
White
#FFFFFF
Mark and wordmark on dark, body text, and primary CTA pills.
Off-Black
#0D0D0D
Surface for cards, modals, and the chat interface. Sits one step above the canvas.
Black
#000000
The page canvas. Pair with the Mark and white type for our default look.
Dos and Don'ts: Language
Usage terms
Our name, logos, icons, and brand design belong to Esports Hub. You cannot use them as branding for your own team, business, or project. Using them in partnerships or other marketing materials requires our permission. Downloading the files does not grant that permission.
Approved use is limited to featuring Esports Hub in the project and context we have agreed to:
- Follow these guidelines and the scope of our approval. Permission for one project does not cover other uses.
- The permission we grant is non-exclusive (we can give it to others) and non-transferable (you cannot give it to others).
- Do not adopt our name, logos, or brand design as your own identity, or use them to identify your team, business, product, channel, or project.
- We may update this guide, and changes must be reflected in your usage within a reasonable time.
- We can review the use of our Marks and require changes if needed.
- We may terminate permission to use our Marks at any time, and usage must stop promptly.
Approved fan work must clearly identify itself as unofficial. Do not imply that Esports Hub owns, endorses, sponsors, or partners with your project unless we have expressly approved that claim.
Request permission at brand@esportshub.io before publishing or distributing work that uses our brand. Approval to feature Esports Hub does not allow you to claim the brand as your own.