Brand guidelines
The Esports Hub brand
How to use our wordmark, Mark, partnership lockups, and downloads. These guidelines keep our brand consistent across every surface, from press to partner sites to community projects.
ContactWordmark
The Esports Hub wordmark is set in Inter Display with a tightened tracking. It is our primary brand expression and should appear at a comfortable, legible size on every surface where we sign our name.
Light wordmark on dark backgrounds
Dark wordmark on light backgrounds
Dos and Don'ts: Wordmark
DON'T stretch or alter the wordmark in any way
DO pair the Mark with the wordmark in a lockup
DON'T crop or trim the wordmark
DON'T use the wordmark as a mask for imagery
DON'T use unapproved color variations
DON'T add effects, shadows, or textures
The Mark
The Mark is more than a visual symbol. The four rays anchor us at the centre of the esports world, while the woven curve threads community, contracts, and tooling into a single hub. Use the Mark when space is too tight for the wordmark, or alongside the wordmark in product lockups.
Downloads
One zip with the Mark in dark and light PNG plus a scalable SVG. Need partnership-lockup files? brand@esportshub.io.
Use the prescribed spacing to let the Mark breathe.
Dos and Don'ts: The Mark
DO use the white Mark on dark backgrounds
DO use the dark Mark on light backgrounds
DO give the Mark room to breathe
DON'T add color to the Mark
DON'T distort or warp the Mark
DON'T place the Mark on busy imagery
Brand partnerships
When pairing the Esports Hub wordmark with partner logos, keep balanced spacing and a clear hierarchy. Avoid placing logos too close together. Each logo should appear at a comparable visual weight, in its approved color format, and remain undistorted.
Co-branded materials need approval from both brands so we stay consistent and on-standard.
Logo
Logo
Dos and Don'ts: Brand partnerships
Logo
DON'T add color to the partnership lockup
Logo
DON'T size the wordmarks differently
Logo
DO anchor the partnership lockup with the Mark
Logo
DON'T place the partnership lockup over busy images
Logo
DO use the established spacing rules
Logo
DO keep the wordmarks at the same height
Typography
Inter Display anchors the Esports Hub wordmark while Geist Sans handles the body of every product surface. Both are open-source with extensive weight ranges and strong screen rendering, so partners and contributors can recreate our look without licensing.
Inter Display is reserved for the wordmark and major display headlines. Geist Sans carries the rest: navigation, body copy, marketing pages, and the chat interface. JetBrains Mono shows up in code blocks and technical readouts.
The combination balances technical precision with a friendly, contemporary tone that fits the esports audience.
Light
Light Italic
Regular
Regular Italic
Medium
Medium Italic
Semibold
Semibold Italic
Bold
Bold Italic
Color
Our palette is intentionally tight. Black sets the canvas, white carries the wordmark and body type, and Strike Red is the primary brand color, anchoring everything from marketing surfaces to product accents.
Stick to these values exactly. Gradients and tints of these colors are not part of the system.
Strike Red
#E41937
Our primary brand color. Used for CTAs, badges, alerts, and accents.
White
#FFFFFF
Mark and wordmark on dark, body text, and primary CTA pills.
Off-Black
#0D0D0D
Surface for cards, modals, and the chat interface. Sits one step above the canvas.
Black
#000000
The page canvas. Pair with the Mark and white type for our default look.
Dos and Don'ts: Language
Usage terms
The term "Marks" includes anything we use to identify Esports Hub: our name, wordmark, the Mark, icons, and design elements. By using our Marks, you agree that we own them and that any goodwill generated by your use benefits Esports Hub.
Permission to use our Marks is limited in the following ways:
- Only use our Marks if they adhere to these brand guidelines.
- The permission we grant is non-exclusive (we can give it to others) and non-transferable (you cannot give it to others).
- Do not feature our Marks more prominently than your own organization's name or marks.
- We may update this guide, and changes must be reflected in your usage within a reasonable time.
- We can review the use of our Marks and require changes if needed.
- We may terminate permission to use our Marks at any time, and usage must stop promptly.
Please make sure your project follows our terms of service and community guidelines. If your work references a specific Esports Hub product (Discord Bots, Contracts, Mentoring, Partnerships), describe it precisely and accurately.
We do not permit Esports Hub product names in app titles, company names, or domain names without written permission, since this can confuse community members about who built what.